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Francesco Bertocci @fbmore

Sr. Product/UX/UI Designer
in New York, NY

Available Freelance francescobertocci.com
I love to teach: Sketch, Prototyping, DesignOps
I mentor nice people

Contact me: Mon-Fri before 10am, 1-2pm or after 6pm on my mobile, texting is cool too.

Hey! I am a well-rounded Italian-born strategic designer, with a passion for people, interactions, ideas, and brands. Recently, I was a Design Advocate at Sketch working with design teams globally to improve their design systems, usability, and overall productivity. Over my 20-year career, I have worked at large and small agencies, startups, and corporations. I’ve lived and worked in Rome, Milan, and New York City where I have been living since 2004.

I am on a mission to create experiences and products that improve people’s lives. I believe that considering people’s context, feelings, physical needs, and goals are critical to successful design.

I am an expert in Sketch, Figma, design and prototyping tools as well as strategizing and implementing Design Systems and Design Ops in general. I have helped teams at companies like IBM, Amazon, frog design, Apple, Deloitte, Gartner and many more become more productive.

I help teams make sure they can be as efficient as possible, collaborate smoothly across specialties, and deliver digital products quickly. I have been working on a series of productivity plugins, that make it easier to do some daily design tasks in Sketch. I also run the Design & Prototype User Experiences Meetup in NYC. I love design, hacking and productivity, travel, cooking, teaching, and mentoring. 

Clients

Sketch, Apple, IBM, LG, Target, Worldpay, VISA, HP, Cartier, Cingular, WSJ, Marriott International, Ritz-Carlton, DELL, David Yurman, 7 for all mankind (VF Corporation), Dior, J&J, Pfizer, Gust, Hackerati, Bionic Solution, Gartner, Frog Design, Windfall (mobile app), Preo (mobile app), Stealth startups.

Skills

Design Systems, Design Sprints, DesignOps, Prototyping, Mobile Application Design, User Interface Design, Wireframing, User Experiences, Creative Direction, Interaction Design, Concept Development, Photography, Responsive Web Design, Art Direction, Branding & Identity, Typography, Sketch, Plugin Development, Adobe Creative Suite, Photoshop, InVision, Principle, Protopie, Framer, Figma, Adobe XD, Torch 3D (AR), HTML 5, CSS, JS, Rails, Swift, Teaching & Mentoring.


Languages

English, Italian



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